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DECA VOCABULARY

Name:   __________________________________

Period:  ___________
Across
questions that encourage consumers to respond with more than a “yes” or “no” answer
selling message in a promotional message
phrase in an advertisement that grabs the customer’s attention, creates interest & encourages them to read a promotional message
to gather information, marketers can use surveys, interviews, observations, federal & state government agencies, research companies, business & trade association publications
individuals or groups within an organization
when a salesperson first interacts with a consumer by offering assistance, often in the form of an open-ended question like “how may I help you?”
a feeling expressed by a consumer through association with a product
Down
oral or written recommendation by a satisfied customer to the prospective customers of a good or service
when a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about
a study into an issue or topic that looks at the effect of one thing or variable on another
strategy that encourages a new product to be associated with a well-established company name; can be used with any product that a business sells
value placed on goods & services
a catchy phrase or words that identifies a product or business
Influencing the respondent, asking questions in the wrong order, using slightly different phrasing or tone of voice, intentional cheating & fraudulent data entry
stages that a product goes through in its life: introduction, growth, maturity & decline
promotional activities that are designed to create a good image with the public